For Juleutstillingen 2022, Kunstnerforbundet wanted the exhibition to reflect the gallery's long history, and the great diversity of artists, art forms and price ranges in the show. We made a visual identity focusing on Kunstnerforbundets rich archive of old newspaper advertisements, exhibition reviews, and illustrations that have been collected over the years. The output resulted in a series of 10 unique newspaper ads published in Klassekampen, as well as posters, social media output, animations and digital ads.